Hair Care Products: Polyquaternium 7 contributes luster and a soft, silky feel; Provides rich, creamy foam to shampoos; Provides excellent slip, lubricity, and snag-free wet combability without excessive buildup; Imparts excellent dry combability; Panel studies document excellent hair softness and wet hair feel during washing, rinsing and after rinsing; Helps hold curls without flaking.Skin Care Products: Imparts a smooth, velvety feel; reduces tightness after drying skin; Provides excellent miniaturization; Contributes lubricity which can help make skincare products easier to apply; Liquid cleansing products acquire richer foam with improved stability.